Metricward

For online shops

Where the basket is lost, and to what

Checkout abandonment is not one number. It is a sequence of steps, each losing a different group of people for a different reason.

Start free

What usually goes wrong

The checkout funnel is a black box

You know how many started and how many finished. The middle is guesswork.

Consent banners hide your mobile traffic

The segment most likely to abandon is the one least likely to be measured.

Campaign numbers do not survive the journey

Somebody arrives from a newsletter, browses, comes back later and buys, and the sale is credited to nobody.

What Metricward does about it

Step-by-step checkout funnels

Every step, with the count of people lost at each one and the median time taken by those who finished.

Cookieless collection, so mobile is actually counted

Nothing is stored on the device, so there is far less to gate behind a banner and far less traffic disappearing from your reports.

Campaign attribution that survives a session

A campaign is carried through the visit that started with it, and a new campaign starts a new session so credit is not silently reassigned.

Segments on order value and product properties

Send them with the event and filter every screen by them.

What is not built yet

There is a Revenue screen now: money per currency, never converted and never added together, broken down by channel, country and device, with single-touch attribution stated on the screen rather than in a footnote. What is missing is the way to fill it. Purchase amounts have to arrive from your backend, and the authenticated server endpoint that would accept them is specified and not shipped, so the screen currently shows you how to send one and nothing else. There is no Shopify app either, and product-level reporting is Phase 2.

It is on the changelog with everything else we have not done. A roadmap item described as a feature is how software gets bought and then resented.

Free on 10,000 events a month

Two minutes to install, no card, and it runs alongside whatever you use today.

Start free
Where the basket is lost, and to what | Metricward